3 Mistakes All Businesses Are Making On Social Media
The title should actually read “Almost All” but you get the point.
Running a little marketing agency I get to work directly with a variety of businesses. I work with everyone from bar owners, to chiropractors. I work with stand alone businesses and franchise operations. I work across almost every industry and with almost every business model. The social media mistakes I’m going to discuss below have been made by all of these businesses… all of them.
- ) Not Enough Content
Sales for me often begin with a phone call or an email. It usually goes something like: “Hey ______ told me about you. I’m just wondering if you could help us do our social media better”. Immediately after this email or call I go straight to the companies social profiles. Every time, every single time, I see posts spaced usually 1 or sometimes even 2 weeks apart. I return to the client and tell them that I want them to post everyday.
Now I know that I’m supposed to be the expert, I’m supposed to have some nuanced approach that involves fancy words like algorithm, but the truth is to begin you need to post frequently. This is not earth shattering, this isn’t very tactical, but it is very practical. With consistent posting you not only stay top of mind with your followers but you also begin to become better at creating content.
Asking for detailed social media tactics when you don’t post daily is kind of like trying to learn how to stick handle before you can skate. It’s completely pointless.
2.) It’s Social NOT Sales
Often times businesses treat their social media profile as there preferred channel for blasting everyone with sales related content. This will undoubtedly lead to low engagement and people un-following you. When I tell clients this they almost always respond with “I don’t know what to post then”. For those people here are some ideas:
- Take some shots of something being made, show your followers the process to make whatever product you sell.
- Create a quick industry related meme.
- Take pictures of your team and do quick profiles.
- Take industry related pictures and shout out complimentary products
3.) Engage
This one is by far the simplest rule that gets neglected the most. If someone comments on your picture… maybe respond to them? *Drops Mic*
Originally published on www.duomarketingsolutions.com
